MajLife Blogs: Collect them all! OREO unleashes a special edition Pokémon-themed range!

In the first half of 2024, the world’s favorite cookie OREO is teaming up with The Pokémon Company to deliver a special edition collection!
Both OREO and Pokémon fans will enjoy cookies featuring embossed images of 16 Pokémon such as Pikachu, Charmander, Pancham, Grookey, and more! There’s even a special edition Pikachu cookie, and collectibles featuring some of the Pokémon.

Philippines, February 19, 2024 – The new year is starting with a bang! The beloved cookie brand OREO is teaming up with the iconic universe of Pokémon to deliver a special edition cookie collection and merchandise that’s sure to delight both Pokémon trainers and cookie lovers. Available in the Philippines from February 1, 2024 in all the leading retailers in the country, stay playful in a world of discovery, adventure, and flavorful fun when you experience the epic special edition cookie collection.

“We are incredibly excited to announce the release of the blockbuster OREO Pokémon cookie collection, bringing together the adventurous world of Pokémon with the playful experience of OREO. Our new collection will showcase the discovery spirit as we invite fans to collect all 16 OREO Pokémon cookie embossments. Moreover, we are ready to surprise the fans with a new Pikachu-inspired flavor and many special gifts with OREO Pokémon images. Stay Playful and join us in many upcoming immersive activities” said Vikram Chandratrey, Marketing Head, Oreo SEA & Indonesia, Mondelēz International.

16 Versions Of Pokémon-Embossed Cookies

Soon, fans can twist, lick, and dunk 16 different designs of OREO Pokémon cookies featuring Pikachu, Bulbasaur, Charmander, Squirtle, Sandshrew, Jigglypuff, Lapras, Dratini, Cyndaquil, Sableye, Piplup, Snivy, Pancham, Rowlet, Grookey, and Mew. These cookies will come in

many flavors such as Vanilla, Chocolate, Strawberry, and Blueberry Ice cream. [Note: Flavor will be variant depending on each market]

Just like in the Pokémon world, some OREO Pokémon cookies will be harder for collectors to find than others. In fact, each pack is randomly filled with OREO Pokémon cookies, so not every cookie pack is guaranteed to contain all 16 Pokémon. Out of the 16 cookie designs, the Mew cookie is the hardest to find.

Special Edition Pikachu Cookie

This is the first time OREO releases a special edition Pikachu-inspired flavor, so get ready for an electrifying treat. Featuring Pikachu embossment, the cookie is set to captivate the Pokémon fan community and delight OREO lovers alike. Don't miss your chance to catch this delight and add a dash of Pikachu magic to your snacking experience!

16 OREO Pokémon photocards

The wonderful offerings don’t just stop there. OREO and Pokémon fans can collect 16

different OREO Pokémon photocards featuring different Pokémon in the collection such as Pikachu, Bulbasaur, Chamander and more. With every purchase of an OREO Pokémon multipack or Pie [only in Vietnam], fans will receive a square photocard inside of the pack. These are only available while supplies last, so fans should hurry and collect them all!

Impactful Activations

On top of all that, more surprises are about to come.

Launch Event:

On February 18, 2024, the highly anticipated OREO Pokémon collaboration officially kicked off at the Trinoma Activity Center with an electrifying event. The venue brimmed with excitement as OREO and Pokémon enthusiasts, alongside Mondelez OREO brand team, parenting influencers, gaming creators, and guests from parenting and gaming Facebook Communities, gathered together.

Adding to the thrill, the event featured a star-studded lineup of celebrity ambassadors including Megan Young, Alodia Gosiengfiao, Saab Magalona, Andi Manzano, and Sharlene San Pedro. Attendees plunged into an adventure-filled experience with engaging OREO-themed games offering premium OREO prizes. Delectable treats and interactive booths tailored to every palate and interest further heightened the excitement.

“OREO is always looking for new ways to bring people together. And in the spirit of staying playful, OREO wants to bring you a unique experience and a groundbreaking collaboration. For the first time ever, the world’s favorite number 1 cookie is teaming up with POKÉMON, one of the world's highest grossing media franchise. With this, we'll create authentic moments of discovery and adventure in creative and playful ways,” remarked Ma. Isabel Santiago, Senior Brand Manager from OREO Philippines.

Buy to Win

Fans now not only can collect 16 cookie embossments and photocards, but also can get a chance to win amazing collectibles along the way! All you have to do is buy Php 250 worth of OREO Pokémon packs to redeem appealing collectibles such as OREO Pokémon plate, glass, or glass with cookie holder.

#FindMew

With Mew cookie being the hardest to find in the collection, collecting one gives you a chance to win exciting prizes such as Trip to Japan, OREO Pokémon two-dimensional lamp, and OREO Pokémon metal coin set.

To participate in the Find Mew, fans need to find the Mew cookie in any OREO Pokémon pack. Log on to oreosea.com/pokemon, complete the registration, and submit a photo of themselves and the Mew cookie. Lucky draw will be held bi-weekly and the winner will be announced on OREO Social media channel.

This captivating campaign serves as a catalyst for sparking playful connections among families. The new collection & its integrated activities taps into the shared cultural affinity of discovery and adventure for both brands, creating a unique and engaging snacking experience.

The OREO Pokémon collection is set to hit shelves in February 1, 2024.

The campaign invites fans to share their excitement and connect with fellow enthusiasts online using the hashtags #PlaywithOREOPokemon. Whether you’re a fan of the Pokémon world, OREO, or both, this collection is an invitation to discover a playful range of cookie embossment, collect all special collectibles, and enjoy the special edition Pikachu cookie during memorable moments with friends and family.

For more details and updates on the OREO Pokémon collection, head to: https://oreosea.com/pokemon

About Mondelēz International

Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2023 net revenues of approximately $34 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, belVita, LU biscuits, Cadbury Dairy Milk, Milka, Toblerone, Sour Patch Kids, and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100, and Dow Jones Sustainability Index.